The descriptive nature of the BAV model does mean, however,
that there is potentially less insight as to exactly how a
brand could rate highly on those factors. Because the measures
underlying the four factors have to be relevant across a very
disparate range of product categories, the measures (and, consequently,
the factors) tend to be abstract in nature and not related
directly to product attributes and benefits, or more specific
marketing concerns. Nevertheless, the BAV model represents a
landmark study in terms of its ability to enhance marketers’ understanding
of what drives top brands and where their brands
fit in a vast brandscape.