Brand name would be like an individual’s “character”. Who you are, what you are and what you value, and what you see up to what you want. A company’s brand is the personality of the company, branding takes time, it’s not something easily obtained overnight. And it takes repeated exposure to obtain success. For sure, if some people like to use brand name although it has not their style, they can buy and use it because they think brand name take time, very popular and expensive so another people can know what brand you use.
A definition of what branding might be in the context of marketing may sound like: “Branding is a long and persistent attempt to convey an idea, concept or emotion in someone’s mind.” Or put another way “Brand identity should help establish a relationship between the brand and the customer by generating a value, a function, an emotion or a form of self-expression.”
how many billboards did you pass? What about commercial vehicles with signs? What about the businesses you past and their signage?
Branding is important because the stronger the brand is the easier the communication becomes. It’s like a snowball going downhill… it gets bigger as it rolls and gains more momentum.