New media, which includes the World Wide Web, is one of the fastest growing and highest paying career fields for the news media. The vast majority of newspapers in the country now have web sites, though most of them are stuck in the paradigm of creating content for their print editions and then simply moving it over to the World Wide Web. They all know they need to be there, but are confused on how to profit from being there. Only a few newspapers have come close to breaking even.