Both discussions about food consumption and food expenditures in previous sections have identified that poultry, pork, seafood, vegetables, and fruits are the most prevailing components in Singaporean diet. Singaporean households are also increasingly demanding for fresh and quality food products. The substantial change in the demand is mainly attributed to the increasing health consciousness, higher levels of education, ageing population, government policies on health and food issues and finally realized by rising per capita income levels among the whole population.