inseparability means that differences in customer affect the service firm more than the manufacturing firm when pr sells a toaster , the mood and personal quality of the customer are irrelevant when memorial sfgsfg sells a service to a customer ,however the disposition of the customer may affect the amount of service required as well as the quality of the service rendered inseparability also means that customer evaluate service differently from product. As a result , service company may need to spend more money on some resources and less on other than would be necessary in a manufacturing plant . for example, consumer may use price and physical facilities as the major cues to service quality service firm, then,tend to incur higher cost for attractive places of business than do manufacturing firm