1. The Recipient agrees to hold confidential or proprietary information or trade secrets (“Confidential Information”) in trust and confidence and agrees that it shall be used only for the contemplated Purpose, shall not be used for any other purpose, or disclosed to any third party. Confidential Information shall mean all non-public information, being written information, oral information as well as information acquired by observation or discussion, concerning all information including but not limited to information related to control, accounting, operations, processes, promoting, marketing, distribution and sales of the Disclosing Party’s and/or respective affiliates’ products and services, which is disclosed by the Disclosing Party to the Recipient.