The real strength is the high-tech, immersive experience on offer, which sets out to revolutionise your retail experience. It's also a lot of fun. The show-stealer is the 'Head of Design', a 2.5m high pod in the shape of a head on the second floor. You enter, respond to a series of psychometric picture tests on an ipad, and leave with a carefully curated moodboard of colours, textures and styles, which you email to yourself. It couldn't make furnishing your home easier. Another fun feature is the Cimagine area where an ipad app allows you to see what different pieces of furniture look like in an existing John Lewis room set.