Direct marketing is a very popular and widely used method of informing people about
products and services. Direct marketing is a method of contacting customers and potential
customers personally, rather than having an indirect medium between the company and the
consumer, such as magazine ads or billboards that are seen by the general public. Direct
marketing can take many forms, including mail, telephone calls, emails, brochures, and
coupons. The information is usually very broad and meant for a general audience. Direct
marketing works best for products that have a wide appeal and may be interesting to the
general public