A core capacity of the human mind is the ability to imagine external realities Through the (re)activation of the sensory, motor and perceptual states associated with action (Decety & Grèzes, 2006), mental simulation prepares people for doing. As demonstrated herein, mental simulation also impacts a basic aspect of person perception, notably evaluative appraisal. Importantly, however, the precise manner in which an event (e.g., holding a cup of coffee) is simulated exerts a critical influence on the emergence of embodied behavioral effects. Whether imagined physical temperatures promote the perception of an icy or cozy demeanor is evidently a matter of (visual) perspective.