Done correctly, BPM helps an organization cut costs, improve service, achieve
growth, or comply with regulations. For example, a manufacturer with a strategic goal
of improving product quality and reliability must look at its manufacturing
processes and see how they link to this business objective. If organizations focus
exclusively on automation and cost savings, they might achieve significant operational
efficiencies but lose their competitive edge and fall short of their performance targets,
as British Telecom (BT) and United Airlines did when they failed to link strategic
goals with their BPM initiatives