WHY IS IT IMPORTANT?
So why is SoLoMo Important? To answer this, we need to think about how we got here.
In the past, a company’s social, local, and mobile marketing efforts have been silo-ed. You had social media marketing campaigns, geo-centric marketing initiatives and mobile marketing, the latter being largely comprised of SMS text messaging.
WHY IS IT IMPORTANT?So why is SoLoMo Important? To answer this, we need to think about how we got here. In the past, a company’s social, local, and mobile marketing efforts have been silo-ed. You had social media marketing campaigns, geo-centric marketing initiatives and mobile marketing, the latter being largely comprised of SMS text messaging.
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