Jo Malone is a UK-based fragrance designer who got her start in the fragrance industry as a florist. Her lifelong fondness for all things fragrant began as a child, when she tried to produce her own fragrances using flowers from the family garden and grated soap.
Jo Malone opened her first store at 154 Walton Street in London in 1994, and by 1999 had launched her flagship store in London's Sloane Street.
Also in 1999, her company was purchased by Estée Lauder with Jo still at its UK helm as chairwoman and creative director.
In 2006, she sold it to Estée Lauder in its entirety. "After much soul-searching, I believe that this is a good time to make this decision as the brand is in a secure position and I have many other dreams and passions I would like to fulfil," she said.
In 2011 she announced the launch of her new fragrance company - Jo Loves - and launched it in November of the same year. "Fragrance is absolutely what I love so I'm so excited to be back," Malone told us at the time. "This new brand is all about memories.
The simple but elegant cream-colored packaging with black trim perfectly embodied the tasteful, often subtle and dignified scents in the line.
Designer Jo Malone has 66 perfumes in our fragrance base. The earliest edition was created in 1990 and the newest is from 2015. Jo Malone fragrances were made in collaboration with perfumers Jo Malone, Christine Nagel, Marie Salamagne, Celine Barel and Christian Provenzano.