There is nothing magic about the process of mapping. It produces no automatic insights. But like the strategy matrix and the driving-force maps, it allows a management team to visualize and debate how its members’ various organizations need to interact in order to create the sustainable advantages that good strategies must achieve. In the case above, the map began as a purchasing-strategy initiative that had been defined in the strategy matrix. But by the time the mapping process forced the team to ask what mechanisms it would have to employ to achieve that strategy, it had integrated the roles of purchasing, R&D, marketing, and manufacturing