From a policy perspective, the profiles of these insurance users suggest that further analyses of premium subsidies across market segments could lead to a closer tailoring of premiums to producer attributes, especially in serving the needs for small, limited resource, and young farmers, and in stimulating the incentives of insurance agents to service this market segment. Future work might further address the relationships between farmers’ preferences for insurance products and
their formation of expectations about yield and revenue risk. Our survey experience indicates that farmers can readily provide subjective probabilities (and likely use them intuitively in decision making), but how well their expectations correspond to actual yield risk is especially important to consider in the development of effective insurance markets. Providing information to help calibrate farmers’ expectations about insurable risks will have high value in a continued highrisk environment.