Markets of customers/prospective customers
An organization's customers can include a variety of markets, such as:
Consumer markets (individuals and households that buy goods and services for personal consumption.)
Business markets (those buying goods and services for use in their production process).
Reseller markets (those buying good and services to resell at a profit)
Government markets (government agencies that buy goods and services to produce public services )
International markets (consist of buyers in other countries)