this can be a very significant tool for getting a pulse of the market and learning more about customer behavior. Facebook gives marketers a direct line to the market they are targeting. Corollarily, customers use Facebook as a sounding board for what they feel about a certain product or service, influencing the friends who follow them as a form of credible testimonial. Which then is passed on to other friends in their friends’ network. This symbiotic relationship allows one to feed off the other. Businesses can then innovate and develop new products based on customer feedback coming from Facebook. Consumers can influence companies on how to improve their products and how to conduct their business in general.