g) Development of a strategy to revitalize the traditional arts and handicraft industry in Jamaica, create employment and business opportunities, and offer tourists options to purchase unique, locally-made souvenirs.
h) Design and training initiatives to promote product quality improvement, differentiation and uniqueness are needed important.
i) Development of marketing strategies to target voluntourism, eco and nature tourism, heritage tourism, gastronomy, agro tourism, educational and learning tourism, and domestic tourism
j) Infusion of Team building and change management programmes in training,
k) Leasing of or divesting of state owned assets to individuals or groups who are interested in
turning those assets into viable businesses
l) Development of a media and PR campaign are necessary to reassure markets that Jamaica’s
communities are safe, welcoming and friendly
m) Improved coordination of existing financing sources for community tourism product development
along with additional financial support programmes such as a revolving community tourism fund;
n) Implementation of a Bed and Breakfast Programme
o) Fostering the development of community events and festivals
g) Development of a strategy to revitalize the traditional arts and handicraft industry in Jamaica, create employment and business opportunities, and offer tourists options to purchase unique, locally-made souvenirs.h) Design and training initiatives to promote product quality improvement, differentiation and uniqueness are needed important.i) Development of marketing strategies to target voluntourism, eco and nature tourism, heritage tourism, gastronomy, agro tourism, educational and learning tourism, and domestic tourismj) Infusion of Team building and change management programmes in training,k) Leasing of or divesting of state owned assets to individuals or groups who are interested inturning those assets into viable businessesl) Development of a media and PR campaign are necessary to reassure markets that Jamaica’scommunities are safe, welcoming and friendlym) Improved coordination of existing financing sources for community tourism product developmentalong with additional financial support programmes such as a revolving community tourism fund;n) Implementation of a Bed and Breakfast Programmeo) Fostering the development of community events and festivals
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