It’s my honor and pleasure to have a chance to share with you some ideas and insights regarding Strategic Brand Management. I hope you have got some ideas about the topic.
I have been teaching Strategic Brand Management to MBA students here for the past several years. The focus of the course is not only on concepts/theories of Strategic Brand Management but also on technical aspects of Strategic Brand Management (i.e., marketing research project). I attach the syllabus, the PowerPoint files, and the group project instruction of this course with this mail for your information.
If you want to learn more about Strategic Brand Management, I can provide this course to you or your firm free-of-charge.
Feel free to contact me if you have any question.