Quantitative information about the world’s 35mm camera market was collected from three primary sources. The first was export and domestic market statistics for cameras published by Japan’s Ministry of International Trade and Industry. These statistics included the number of units and dollar sales for each type of camera (e.g.’, zoom, SLR, and compact) for the entire Japanese camera industry. The second, published by the Japan Camera Industry Association, was statistics on camera industry shipments, which captured the number of units and dollar value of each type of camera shipped from the manufacturers to each major overseas market (e.g., the United States and Europe). The third source