In the long-term, measures and partnerships with the private sector have taken many forms to promote tourism. We have launched campaigns, like "7 Wonders of Amazing Thailand" and encouraged domestic tourism. We are developing standards for tourism-related businesses and showcasing Thailand as a world-class tourism hub, a center for international conferences and medical tourism. We have prioritized eco-tourism and environmentally-friendly tourism and have worked closely with fellow ASEAN Member Countries to promote "Asia's Perfect 10 Paradise.