Each of the business models can apply innovative new approaches to go to market, allowing them to further boost returns
1. Consortium/Utility Strategy – Combine with other banks to reduce costs. For example, three traditional full-service banks can share human resource or transaction processing services.
2. White-Label Strategy – Offer products, and processes for others to sell under a different brand. A good example is a Starbucks Bank, which is run by a traditional full-service bank.
3. Product Expansion Strategy – Offer non-traditional products in branches and online to increase foot traffic, generate new revenue streams, and ultimately increase revenues from core banking products. A good example is having post office branches in existing bank branches (or vice versa), or offering real estate agent services for people buying or selling homes.