Price
Burger King recently joined McDonalds in offering value menus like the $1 double cheese burger or the $1.29 Whopper Jr., 50¢ Cones, $1 Frozen Lemonades and the “Mix and Match” 2 for $5 deal which is suitable with the increase of the demand for cheaper meals due to the economical environment.
The fast-food restaurant vowed to maintain the balance between value and premium products, but more budget-friendly offers can be expected.
The company also will continue to sell its new premium burger, the Steakhouse XT, for $3. Indeed, the company has focused on its “Penny pincher” value menu and “Stunner deals” discounts.