Second, the government should launch programmes that will draw popularity
from the voters such as discounted life insurance, cheap housing loans, discounts for
buying computers and surfing the Internet, 30 baht-medical-care programme, drug
eradication programme, and crime suppression programme.33 Marketing techniques
must be used to publicise the success of these programmes. Criticism against
government should not be aired. Whether it is true or not, the people must be made
to feel that they are better off after these government programmes are launched