Target market is about attracting customers who will buy what you’re selling. It is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, behavior and demographics, as well as by psychographics. It can be the key to attracting new business and making your small business’s a success. (Kerr, M., 2015) Target market is the specific group of people to whom trying to sell the products or services. Understanding market helps determine the potential customer base. Unlike mass marketing, which offers one product to everyone, target marketing aims a few products at a specific type of person. Focusing your marketing takes time and effort, but it can increase your income in the long run. (Griffin, D., 2015) After segmenting the market based on the different groups and classes, we will need to choose your targets. No one strategy will suit all consumer groups, so being able to develop specific strategies for our target markets is very important.