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In 2012, the amount of digital
idormation gelerated is expected to rcach 988 exabytes,
which is the equivalent to a stack ofbooks from
the sun to the planet Pluto and back.' Making sense of
"big data' has become one ofthe primary challenges
for corporations of al1 shapes and sizes, but it also reP
resents new opporrunitjes. How are companies currently
taking advantage ofbig data opportunities?7