In the last decade of the century, it appears that the new media
communication system developed one hundred years ago is coming to
an end, while a new system, whose characteristics and nature are not
yet quite clear, is nevertheless certainly coming into being. When the
automobile was invented, many thought it was just a horseless carriage.
They did not realize that a new transforming feature of the culture of
the entire twentieth century had arrived along with the reality of these
four-wheeled motorized artifacts. The same question can be asked
now: what is the new media technology culture that is coming with the
computer and computerized information, and how are we to live with
it? The year 2010 firmly established the role of social networks and the
Internet as mobilisation and news transmission tools. In 2010 alone,
250 million Internet users joined Facebook and by the end of the year,
the social network had 600 million members. In September that year,
175 million people were Twitter users – 100 million more than in the
previous year.