For individuals and organizations who are involved in international marketing, one of the key issues that affects the exchange process is culture. People from different cultural backgrounds process information differently. Hofstede and Bond (1984) concluded that individuals coming from a similar culture have a "collective mental programming" (p. 418), which is part of the conditioning shared between members of a nation, region or group, but not with those from other nations, regions, or groups. Hofstede and Bond (1984)’s definition of culture is the "collective mental programming" (p. 418).
Business ethics and worldviews are important factors that businessmen look for to build
up long-term business relationships. Research questions were about the participants’ personal
values, their corporate values, and their need of a third party intermediary. Themes of similar
personal values and corporate values emerge in the data analysis. Trust, family, and happiness are
the most important personal values for both parties in this study. Trust is considered as one of the
most important corporate values for both sides. As an important part of international trade and
the modern service industry, the third party intermediary has specialized features to develop the
international market and enhance brand value. This study found that Chinese trading
intermediaries has not been able to play an active role in the promotion of foreign trade.
สำหรับบุคคลและองค์กรที่มีส่วนร่วมในการตลาดระหว่างประเทศซึ่งเป็นหนึ่งในประเด็นสำคัญที่มีผลต่อกระบวนการแลกเปลี่ยนวัฒนธรรม คนที่มาจากภูมิหลังทางวัฒนธรรมที่แตกต่างกันในการประมวลผลข้อมูลที่แตกต่างกัน Hofstede For individuals and organizations who are involved in international marketing, one of the key issues that affects the exchange process is culture. People from different cultural backgrounds process information differently. Hofstede and Bond (1984) concluded that individuals coming from a similar culture have a "collective mental programming" (p. 418), which is part of the conditioning shared between members of a nation, region or group, but not with those from other nations, regions, or groups. Hofstede and Bond (1984)’s definition of culture is the "collective mental programming" (p. 418).
Business ethics and worldviews are important factors that businessmen look for to build
up long-term business relationships. Research questions were about the participants’ personal
values, their corporate values, and their need of a third party intermediary. Themes of similar
personal values and corporate values emerge in the data analysis. Trust, family, and happiness are
the most important personal values for both parties in this study. Trust is considered as one of the
most important corporate values for both sides. As an important part of international trade and
the modern service industry, the third party intermediary has specialized features to develop the
international market and enhance brand value. This study found that Chinese trading
intermediaries has not been able to play an active role in the promotion of foreign trade.
การแปล กรุณารอสักครู่..
