The Platform identity establishes an iconic, memorable brand for the organization and its initiatives. The logo uses the font ThreeSix 11 (designed by MuirMcNeil), chosen for its futuristic, technological look. The wordmark has been extended with a distinctive line that can be customized for a series of transformations that reflect the dynamic nature of the organization. The line can appear in an endless variety of forms and shapes: lengthening to convey the idea of connection or inclusion, or taking the shape of stairs, an arrow cursor, or the peaks and valleys of a chart. The line was animated for motion graphics projected before the Summit presentations; in environmental graphics at the conference, the line extended from the logo to travel through the event space