Abstract
Purpose – The purpose of this paper is to critically evaluate whether or not greening efforts are
dependent on a higher level company-wide sustainability strategy to be carried out and whether or not
greening efforts lead to any changes in logistics effectiveness and logistics efficiency.
Design/methodology/approach – The paper is based on empirical data collected via a survey
sent to logistics managers and transport purchasers at Nordic multinationals. The results were
analysed using structural equation model as to validate the anticipated relationships between
the designed constructs.
Findings – Within this research, the authors have tried to validate the existence of relationships between
a company’s sustainability strategy, its transportation greening efforts and logistics performance.
Research limitations/implications – The paper investigates the possible effect the sustainability
strategy of the firm will have on its decision to green its transportation, and the possible effect these
measures will have on logistics efficiency and effectiveness. The empirical data gathered for this
research are regionally restricted to the Nordic region. Further research could empirically test these
relationships with empirical data from other countries or industries, perhaps using other performance
constructs, to see if the results hold true.
Practical implications – It is shown that companies with a sustainability strategy are focusing
on greening their transportation both from purchasing and operations perspectives to improve
their entire environmental performance. The results from this paper fail to support the assumption
that company-wide sustainability strategies are imperative for supply chain greening.
Originality/value – The paper is among the first attempts in analysing the relationships
between a company’s sustainable strategy and its logistics performance through greening the
transportation activities.
Keywords Sustainability, Purchasing, Green logistics, Green transport, Logistics performance,
Sustainable logistics
Paper type Research paper
AbstractPurpose – The purpose of this paper is to critically evaluate whether or not greening efforts aredependent on a higher level company-wide sustainability strategy to be carried out and whether or notgreening efforts lead to any changes in logistics effectiveness and logistics efficiency.Design/methodology/approach – The paper is based on empirical data collected via a surveysent to logistics managers and transport purchasers at Nordic multinationals. The results wereanalysed using structural equation model as to validate the anticipated relationships betweenthe designed constructs.Findings – Within this research, the authors have tried to validate the existence of relationships betweena company’s sustainability strategy, its transportation greening efforts and logistics performance.Research limitations/implications – The paper investigates the possible effect the sustainabilitystrategy of the firm will have on its decision to green its transportation, and the possible effect thesemeasures will have on logistics efficiency and effectiveness. The empirical data gathered for thisresearch are regionally restricted to the Nordic region. Further research could empirically test theserelationships with empirical data from other countries or industries, perhaps using other performanceconstructs, to see if the results hold true.Practical implications – It is shown that companies with a sustainability strategy are focusingon greening their transportation both from purchasing and operations perspectives to improvetheir entire environmental performance. The results from this paper fail to support the assumptionthat company-wide sustainability strategies are imperative for supply chain greening.Originality/value – The paper is among the first attempts in analysing the relationshipsbetween a company’s sustainable strategy and its logistics performance through greening thetransportation activities.Keywords Sustainability, Purchasing, Green logistics, Green transport, Logistics performance,Sustainable logisticsPaper type Research paper
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