Build Client Loyalty. Find out what clients love about your business; as this reveals where you need to focus your efforts. When you offer better client service, you increase the chance of repeat business. Conduct a survey to collect valuable information about: Quality; Service, Atmosphere, Value and Client Care. When you go the extra mile, clients appreciate it and reward you will their loyalty to your business.
Focus on your Best Clients. Reward your loyal clients and they will become raving fans. Promote specifically to them. Pamper them and protect them. Focus on keeping your current clients happy because they are your future profits. It’s easier and more cost-effective to get people who are already buying from you to buy more than to find new customers and persuade them to buy from you. Be an active listener. Listening with heart helps you tune in, ask more insightful and skillful questions, gain deeper insight.
Demonstrate that you care and you will earn your client’s loyalty.
Differentiate your Business. What makes your Salon Unique? Tell your clients what makes you different. Let them understand how you are better. Spell out the benefits and the expected results. If your prospect thinks you sound just like everyone else, they have little reason to buy from you. The element of surprise is needed to differentiate you from everyone else. Introduce new ideas and concepts. Custom Treatments and operations will give you the exclusive edge. You will be the provider of exclusive beauty secrets that everyone must try.
Don’t just follow the rest. Become an expert and market leader. Set your own standards. Seek excellence, make a statement and impress your clients and the money will follow.
Think of clients in term of life time value. The value of repeat business and referrals can be enormous. Retaining clients for the long term yields exponential value to your profits. Invest time and effort into nurturing your clients. Repeat sales are the name of the game. . This is a critical factor of a successful business. One-off sales don't equate to growing a profitable business; rather, excellent client relationships do! When you really look after your regular clients, chances are that you will keep them. Continue to follow up, provide solutions, upgrades, and new products and services.
Check out your Competition. Analyse your competition. What do they do well? Determine what sets you apart. Present and compare the advantages of your products and services in a clear, distinctive. Don’t be afraid of competition; be prepared. Perform a SWOT Analysis. A SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. This is a way of uncovering your opportunities and understanding and eliminating threats. Work on your strategy to compete successfully. Market the qualities which make you a unique market leader.
Research the latest technologies and techniques. Today the opportunities are endless. Creative entrepreneurs are continuously developing extraordinary Spa treatments. Consider the cost of new business developments, cost of staff members, space required, cost per treatment, return on investment. Take into account marketing and advertising. List the pro’s and cons. New and interesting treatments and spa experiences are constantly emerging and evolving. The beauty industry is embracing wellness as a future practice. Therapists are using their imaginations and creating their own custom spa experience by integrating a variety of therapies.