Price was operationalised by a single item. All of these variables were measured with five Likert scale:strongly disagree (1) to strongly agree (5).
Prior to data collection, all of the items to measure the constructs have been consulted to airlines experts and practitioners to ensure their content validity.
In addition, reliability test of service quality and customer satiation variable has satisfied the reliability requirement as the valuee of Cronbach Alpha is above 0.70.