Responsible Drinking
As the world's largest brewer, AB InBev is committed to promoting the responsible enjoyment of our products.
In support of that commitment, we conduct global alcohol education and awareness programs and oppose the harmful use of alcohol, including underage drinking, excessive drinking and drunk driving.
In 2011, we established six Global Responsible Drinking Goals we intend to reach by the end of 2014. Our performance will be independently audited. These ambitious goals encourage partnerships, public education initiatives, retailer training and other activities and practices that reinforce responsible drinking. Our efforts are led by AB InBev's more than 155,000 colleagues worldwide, in collaboration with parents, local governments,schools and community organizations. We also engage academic experts, law enforcement officials and our distributors and retailers to help achieve our goals.