The biggest disadvantage to advertising in a newspaper is that readership via print mediums is declining, meaning that less people are being exposed to your ad. Declining circulations are due to a combination of factors, such as more people accessing information on the Internet and the 2008 economic recession. For instance, the Houston Chronicle and Newsday - two of the country's top circulating newspapers, experienced circulation declines of 10.53 and 11.84 percent, respectively, from 2009 to 2010, according to the website State of the Media. What's more, newspapers are still among one of the most expensive ways to advertise.