Dunn’s interim successor, Mike Mikan, was responsible for hiring Matthew Furman as the company’s Senior Vice President of Communications and Public Arrairs in June 2012. Furman previously served as the Vice President of Corporate Affairs at Mars Chocolate, and had also worked in various communications positions for Google, ChoicePiont, and even President Bill Clinton. His main objective was to tell Best Buy’s story—“where it’s been, where it intends to go and how it’s going to get there”—with “consistency, clarity and passion” to the firm’s multiple stakeholder audiences.