3. Implementing and assessing. This last stage involves implementing the designed organization changes. It includes an ongoing cycle of action research: changing Structures and behaviors, assessing progress, and making necessary modifications. Information about how well implementation is progressing and how well the new organizational design is working is collected and used to clarify design and implementation issues and to make necessary adjustments. This learning process continues not only during implementation but indefinitely as members periodically assess and improve the design and alter it to fit changing conditions. The feedback loops shown in Figure 14.1 suggest that the implementing and assessing activities may lead back to affect subsequent designing, diagnosing, valuing, and acquiring knowledge activities. This iterative sequence of activities provides organizations with the capacity to transform and improve themselves continually.