The promotion filled the whole cinema environment from foyer to screens,exciting and involving the family audience most relevant to the Nissan Tino. To do this,the agency executed imaginative creative material combining the car and the Shrek character. This was produced in the form of cinema posters and 6-foot-high cinema 'standees', and was also used at various events. The promotion was accompanied by effective dats-collection opportunities through postcards that reQuested data on car replacement details and personal addresses.