6. Transaction skills: refer to the skills that are needed to perform a transaction using ‘new’ media.
‘New’ media give people the opportunities to complete transactions of goods and services. Users are attracted to these transactions because of usefulness, quickness, increasing ease of use, and, in some cases, cost savings (Anguelov, Hilgert, & Hogarth, 2004). There can be transactions for other goods (for example downloading a song) or for money (for example buying online tickets). By online transactions we mean for example downloading, online shopping or online banking.
Online transactions not only require the operational and formal skills to perform it (e.g. recognizing the download button). It also requires skills such as assessing the reliability of the website, knowing to who (a company, organization or person) you pay or from who (a company, organization or person) a downloads comes, keeping a proof of payment or understand and use financial concepts. We call these skills transaction skills.