Value chain analysis of coco cola
Introduction
Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a resultdevelopment of a superior value system is imperative to their operations. Throughout this paper we willanalyze their value system by using Michael Porters value chain analysis model. In an attempt topaint a current picture of the non-alcoholic beverage industry we will assess the market activity by usingmergers, acquisitions and IPOsS as our benchmarks to determine if the market is growing orcontracting