ST Strategies (Strengths/Threats)
1 One of the major threats that Starbucks could face is against its competitors. For this purpose, Starbucks should innovate or diversify its products more often to retain its position in the market. Frappucino light blended coffee is one of its examples. (S8,T3)
2 Due to economic/political instability in some countries that affect the business operations. However with its strong global image, Starbucks can shift its operation elsewhere where it seems to have more potential growth. Another way is to change their market strategy by reducing their prices to penetrate in the foreign market. (S3, T1)