CLARK
BUSINESS PLAN 2006
Supplier: CLARK
Business Plan 2006
1. Sales
1.1 Review and Outlook (Figures)
1.2 Review and Outlook 2005-2006 (Comment)
2. Product
2.1 Product Range 2006.
2.2 Competitive Position.
2.3 Other Product-related Issues.
3. Market
3.1 Market Situation Analysis and Trends
3.2 Market Size and Shares
3.3 Competition
3.4 Customer reference and customer marketing plan
4. Market Objectives 2006
4.1 Sales Targets.
4.2 Market Share Targets.
4.3 Organization.
5. Market Strategies 2006
5.1 Action Plan 2006 with Time Schedule.
1. Sales
1.1 Review and Outlook (2005-2006)
Product model Actual
2005 Estimate Target
2006
Units Value (USD) Units Value
(USD)
- CMP Model
- CER Model
- TMG Model
- EPG Model
- ECG Model
12
15
-
1
-
160,500
135,000
-
14,500
-
15
20
1
2
2
180,000
250,000
13,000
28,000
30,000
Total 28 310,000 40 500,000
1.2 Review
Review 2005
In 2005, the annual growth is projected to expand by 4.7 percent with 4.5 percent inflation and current account deficit of 3.2 billion US$, equivalent to 1.8 percent of GDP.
Clark – Forklift business in Thailand is continuous growth in 2005, key strategy for this year still was rental business, Frozen foods, Meat and government agencies.
Outlook 2006
The Thai economic expansion in 2006 is expected to be in the range of 4.7 to 5.7 percent. Strong improvements in investment both private and public will become key driver of growth in 2006. Private consumption will remain steady while government expenditure is likely to expand disbursement target rate of 93 percent, higher than 90.9 percent in the 2005 fiscal year.
The growth of Warehousing and General Storage requirement in 2006 is expected at 5 %. Main private project will be the storage requirement especial in Automotive & Parts, Electric manufacturing, Food & Beverages, Cargos and Logistics.
New international airport be opened this September; this event will lead to a lot of new storages and logistic requirement.
2. Product
2.1 Product Range
- Electric Forklift truck
- EPX model - The Electric CB Forklift truck in General storage and
Transportation.
- ECX model - The Electric CB Forklift truck in General storage and
Transportation.
- TMX model - The Electric CB 3-wheels Forklift truck in W/H and
Transportation.
- CER model - The Electric Reach truck in W/H and General storage.
- Combustion Engine Forklift truck:
- CMP Model - The Diesel/LPG CB Forklift truck in General storage and
Transportation.
2.2 Competitive Position
With the new developed relationship, DKSH with strong points in reputation services, financial support and with full product range and with full product range and competitive price from Clark. We will market aggressively to increase the sales and market share during next year.
2.3 Weak point and Other threats
- Quality and final inspection before shipping need to be improved.
- The situations of Thai Economy are not stable. Tsunami impacts, Oil increasing prices, Steel and Terrorists effect the growth rate of Thai Economy and investing sections.
- Brands from Japan are very strong for Automotive & Parts and Cable industries.
2.4 Other Product – related Issues
DKSH also distribute variety of products range in Full automation of material handling systems such as Racking system and other forklift trucks. The company provides full scopes of range in sales and after sales services.
3. Market
3.1 Market Situation Analysis and Trends
- Distribution Center; many players in this section plan to expand their storage capability in 2006. Major competitors of this segment were Toyota, Komatsu and TCM are market leader. Following to Nissan, Mitsubishi, BT, Jung Heinrich, Crown and Hyster are a second place situation in Thailand market.
- General Storage requirement; because the growth in Foods & Beverages, Automotive & Parts and Chemical Industries is expected to increase around 5 % in 2006. The requirement on storage of raw and finished products will also increase. The main market will be share among local suppliers, BT and Japan Brands.
- New International Airport will boost up some demand.
- The market trend for this related business is projected Total value import in THB 1,500 Millions with 5% Growth. Separately in Electric type, The percentage growth is 35%. But the other side in Combustion engine type is 5 % growth. So, the market trend is projected to a big intention in Electric market.
3.2 Market Size and Shares
With the sales records in 2005, the share was as follow
- Japan brands had market share around 65 % of import requirement.
- Sweden brands had market share around 5% of import requirement.
- United states brands had market share around 5% of import requirement.
- China brands had market share around by 10%of import
requirement.
- Korea brands had market share around 4% of import requirement
- Others had market share amount 11 % of import requirement.
- Our market share is projected in 3% by totally. In Combustion Engine type model is 3 % of the sectors market share and 5% for Electric type. Our situation of Korea imported is 1st positions.
3.3 Competition
Toyota
The market leader in Thailand for along time, import from Japan. Their big advantages are in Services and Quality. They are the strongest one for Forklift business in the world.
TCM
The original supplier for combustion engine Forklift, they supplied Forklift for a long time. The main competitive point is a best long life cycle. Every customer is confident in TCM. They are No. 2 at this moment.
Komatsu
Their advantages are as the best quality products and services.
Nissan and Mitsubishi
Second place for Forklift related fields, The main competitive advantages is a good quality and low prices.
BT
The market leader in Electric W/H Trucks, import from Sweden. The major supplied to the requirement of Distribution center and general factories; they are the strongest one for stacker supply in the world. The quality, low prices and best service were well known for BT Products.
Linde, Jung Heinrish and Hyster
Linde and Jung Heinrish import from German, for a best quality and Price strategy advantages. The other is Hyster import from USA, the situation is projected by a best quality and best team services.
3.4 Customer Profile
Customer references
- Charoen Pokaphan Food (Public) Co., Ltd, for Food manufacturing
- Srithanya Rung Ruang Chai , Rice Factory.
- Sintachote, Logistic.
- Thai Samsung, Electrical manufacturing.
- Diethelm, Dealer and Distribution Center.
- Saha Union, Bottle manufacturing.
- Choheng, Noodle factory.
- Bank of Thailand, Money supplier in Thailand.
- CPPC, CP Group. Petroleum supplier.
- Klang, CP Group. Food manufacturing.
- Advance Agro. Paper manufacturing.
- KCE, Electrical manufacturing.
Customer Plan
- Distribution Center.
- CP group, for Food manufacturing
- Beverages industry, Thai Beverages, etc
- Rice industry.
- Automotive & Parts industry
- Wire & Cable industry
- Storage Warehouse services
- General requirement
- Rental requirement
4. Marketing Objectives 2006
4.1 Sales Target
Product model Sales Target 2006
Units Value (USD)
- CMP Model
- CER Model
- TMG Model
- EPG Model
- ECG Model
15
20
1
2
2
180,000
250,000
13,000
27,000
30,000
Total 40 500,000
Half of the intake orders in 2006 will be focused on Rental requirement.
4.2 Market Share Target
The expect total market size in 2006 will be around Baht 1,600 Millions with estimate our market share, the amount at 2% or equal to Baht 30 Millions.
4.3 Organization
- Our organization will consist of 4 Sales Engineers and 7 experienced Services.
For installation and maintenance services, DKSH also utilize outside contractors under our supervision
5. Marketing Strategies 2006
5.1 Action Plan 2006 with Time Schedule
- DKSH will utilize all marketing channels such as direct mail, advertising, etc and existing sales channels to inform the target customers on the new products, technology and development from Clark by monthly basis.
- DKSH will utilize the Telemarketing to find out the potential customers channel to inform all customer target groups by separated kind of business by weekly.
- DKSH will regularly approach to the new market and prospects especially Foods & Beverages, Automotive & Parts industries, Rental business
- Recover 100% of the prospected Distribution center and Warehousing by April.
- Focus on Automotive & Part, Wire & Cable and Beverage industry
- DKSH will develop the long-term relationship with key customers of individual industry by 1stQ.
- DKSH may invite prospective customer to visit the Clark Factory in Korea in 3rdQ.
- Expect supported sales visit trip of Clark in Thailand by 1st Q.
- DKSH and Clark will participate regularly in demonstrations and exhibitions. Both share the cost of major Metalex exhibitions in November 2006.
CLARK
BUSINESS PLAN 2006
Supplier: CLARK
Business Plan 2006
1. Sales
1.1 Review and Outlook (Figures)
1.2 Review and Outlook 2005-2006 (Comment)
2. Product
2.1 Product Range 2006.
2.2 Competitive Position.
2.3 Other Product-related Issues.
3. Market
3.1 Market Situation Analysis and Trends
3.2 Market Size and Shares
3.3 Competition
3.4 Customer reference and customer marketing plan
4. Market Objectives 2006
4.1 Sales Targets.
4.2 Market Share Targets.
4.3 Organization.
5. Market Strategies 2006
5.1 Action Plan 2006 with Time Schedule.
1. Sales
1.1 Review and Outlook (2005-2006)
Product model Actual
2005 Estimate Target
2006
Units Value (USD) Units Value
(USD)
- CMP Model
- CER Model
- TMG Model
- EPG Model
- ECG Model
12
15
-
1
-
160,500
135,000
-
14,500
-
15
20
1
2
2
180,000
250,000
13,000
28,000
30,000
Total 28 310,000 40 500,000
1.2 Review
Review 2005
In 2005, the annual growth is projected to expand by 4.7 percent with 4.5 percent inflation and current account deficit of 3.2 billion US$, equivalent to 1.8 percent of GDP.
Clark – Forklift business in Thailand is continuous growth in 2005, key strategy for this year still was rental business, Frozen foods, Meat and government agencies.
Outlook 2006
The Thai economic expansion in 2006 is expected to be in the range of 4.7 to 5.7 percent. Strong improvements in investment both private and public will become key driver of growth in 2006. Private consumption will remain steady while government expenditure is likely to expand disbursement target rate of 93 percent, higher than 90.9 percent in the 2005 fiscal year.
The growth of Warehousing and General Storage requirement in 2006 is expected at 5 %. Main private project will be the storage requirement especial in Automotive & Parts, Electric manufacturing, Food & Beverages, Cargos and Logistics.
New international airport be opened this September; this event will lead to a lot of new storages and logistic requirement.
2. Product
2.1 Product Range
- Electric Forklift truck
- EPX model - The Electric CB Forklift truck in General storage and
Transportation.
- ECX model - The Electric CB Forklift truck in General storage and
Transportation.
- TMX model - The Electric CB 3-wheels Forklift truck in W/H and
Transportation.
- CER model - The Electric Reach truck in W/H and General storage.
- Combustion Engine Forklift truck:
- CMP Model - The Diesel/LPG CB Forklift truck in General storage and
Transportation.
2.2 Competitive Position
With the new developed relationship, DKSH with strong points in reputation services, financial support and with full product range and with full product range and competitive price from Clark. We will market aggressively to increase the sales and market share during next year.
2.3 Weak point and Other threats
- Quality and final inspection before shipping need to be improved.
- The situations of Thai Economy are not stable. Tsunami impacts, Oil increasing prices, Steel and Terrorists effect the growth rate of Thai Economy and investing sections.
- Brands from Japan are very strong for Automotive & Parts and Cable industries.
2.4 Other Product – related Issues
DKSH also distribute variety of products range in Full automation of material handling systems such as Racking system and other forklift trucks. The company provides full scopes of range in sales and after sales services.
3. Market
3.1 Market Situation Analysis and Trends
- Distribution Center; many players in this section plan to expand their storage capability in 2006. Major competitors of this segment were Toyota, Komatsu and TCM are market leader. Following to Nissan, Mitsubishi, BT, Jung Heinrich, Crown and Hyster are a second place situation in Thailand market.
- General Storage requirement; because the growth in Foods & Beverages, Automotive & Parts and Chemical Industries is expected to increase around 5 % in 2006. The requirement on storage of raw and finished products will also increase. The main market will be share among local suppliers, BT and Japan Brands.
- New International Airport will boost up some demand.
- The market trend for this related business is projected Total value import in THB 1,500 Millions with 5% Growth. Separately in Electric type, The percentage growth is 35%. But the other side in Combustion engine type is 5 % growth. So, the market trend is projected to a big intention in Electric market.
3.2 Market Size and Shares
With the sales records in 2005, the share was as follow
- Japan brands had market share around 65 % of import requirement.
- Sweden brands had market share around 5% of import requirement.
- United states brands had market share around 5% of import requirement.
- China brands had market share around by 10%of import
requirement.
- Korea brands had market share around 4% of import requirement
- Others had market share amount 11 % of import requirement.
- Our market share is projected in 3% by totally. In Combustion Engine type model is 3 % of the sectors market share and 5% for Electric type. Our situation of Korea imported is 1st positions.
3.3 Competition
Toyota
The market leader in Thailand for along time, import from Japan. Their big advantages are in Services and Quality. They are the strongest one for Forklift business in the world.
TCM
The original supplier for combustion engine Forklift, they supplied Forklift for a long time. The main competitive point is a best long life cycle. Every customer is confident in TCM. They are No. 2 at this moment.
Komatsu
Their advantages are as the best quality products and services.
Nissan and Mitsubishi
Second place for Forklift related fields, The main competitive advantages is a good quality and low prices.
BT
The market leader in Electric W/H Trucks, import from Sweden. The major supplied to the requirement of Distribution center and general factories; they are the strongest one for stacker supply in the world. The quality, low prices and best service were well known for BT Products.
Linde, Jung Heinrish and Hyster
Linde and Jung Heinrish import from German, for a best quality and Price strategy advantages. The other is Hyster import from USA, the situation is projected by a best quality and best team services.
3.4 Customer Profile
Customer references
- Charoen Pokaphan Food (Public) Co., Ltd, for Food manufacturing
- Srithanya Rung Ruang Chai , Rice Factory.
- Sintachote, Logistic.
- Thai Samsung, Electrical manufacturing.
- Diethelm, Dealer and Distribution Center.
- Saha Union, Bottle manufacturing.
- Choheng, Noodle factory.
- Bank of Thailand, Money supplier in Thailand.
- CPPC, CP Group. Petroleum supplier.
- Klang, CP Group. Food manufacturing.
- Advance Agro. Paper manufacturing.
- KCE, Electrical manufacturing.
Customer Plan
- Distribution Center.
- CP group, for Food manufacturing
- Beverages industry, Thai Beverages, etc
- Rice industry.
- Automotive & Parts industry
- Wire & Cable industry
- Storage Warehouse services
- General requirement
- Rental requirement
4. Marketing Objectives 2006
4.1 Sales Target
Product model Sales Target 2006
Units Value (USD)
- CMP Model
- CER Model
- TMG Model
- EPG Model
- ECG Model
15
20
1
2
2
180,000
250,000
13,000
27,000
30,000
Total 40 500,000
Half of the intake orders in 2006 will be focused on Rental requirement.
4.2 Market Share Target
The expect total market size in 2006 will be around Baht 1,600 Millions with estimate our market share, the amount at 2% or equal to Baht 30 Millions.
4.3 Organization
- Our organization will consist of 4 Sales Engineers and 7 experienced Services.
For installation and maintenance services, DKSH also utilize outside contractors under our supervision
5. Marketing Strategies 2006
5.1 Action Plan 2006 with Time Schedule
- DKSH will utilize all marketing channels such as direct mail, advertising, etc and existing sales channels to inform the target customers on the new products, technology and development from Clark by monthly basis.
- DKSH will utilize the Telemarketing to find out the potential customers channel to inform all customer target groups by separated kind of business by weekly.
- DKSH will regularly approach to the new market and prospects especially Foods & Beverages, Automotive & Parts industries, Rental business
- Recover 100% of the prospected Distribution center and Warehousing by April.
- Focus on Automotive & Part, Wire & Cable and Beverage industry
- DKSH will develop the long-term relationship with key customers of individual industry by 1stQ.
- DKSH may invite prospective customer to visit the Clark Factory in Korea in 3rdQ.
- Expect supported sales visit trip of Clark in Thailand by 1st Q.
- DKSH and Clark will participate regularly in demonstrations and exhibitions. Both share the cost of major Metalex exhibitions in November 2006.
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