Progressive freeze-concentration by as tubular ice system was successfully applied to concentrate apple juice from 13.7 to 25.5 under a program controlled operation for the coolant temperature and the circulation pumping speed. the original acid distribution and the flavor profile analysis revealed that no substantial differences were observed for the juice before and after concentration both in organic acid and flavor components showing the high quality concentration by pfc. This was also confirmed by electronic taste and flavor analyzers. the PFC-concentrated apple juice was fermented to obtain a new type apple wine with alcohol content as high as 13.7 without chaptalization. The organic acid distribution was slightly changed before and after fermentation while the flavor and profile changed drastically. The present technique will be applicable to produce new type of wine from many other fruits.