From the reason was with the help of football sponsorship definitely people will be come more familiar with their product.As football is largest playing game all over the world.Worldwide people like to watch this game, so with the help of this game definitely NIVEA will be getting recognition,value and exposure in the market. So,for achieving above targets NIVEA for men supported football events at a grass-roots level through its partnership with power league to build positive relationships with men. So definitely this sponsorship will help them to promote their product among men.