Business Etiquette and Protocol in France
Relationships & Communication
• French business behaviour emphasizes courtesy and a degree of formality.
• Mutual trust and respect is required to get things done.
• Trust is earned through proper behaviour.
• Creating a wide network of close personal business alliances is very important.
• If you do not speak French, an apology for not knowing their language may aid in developing a relationship.
• It is always a good idea to learn a few key phrases, since it demonstrates an interest in a long-term relationship.
• The way a French person communicates is often predicated by their social status, education level, and which part of the country they were raised.
• In business, the French often appear extremely direct because they are not afraid of asking probing questions.
• Written communication is formal. Secretaries often schedule meetings and may be used to relay information from your French business colleagues.
Business Meetings Etiquette
• Appointments are necessary and should be made at least 2 weeks in advance.
• Appointments may be made in writing or by telephone and, depending upon the level of the person you are meeting, are often handled by the secretary.
• Do not try to schedule meetings during July or August, as this is a common vacation period.
• If you expect to be delayed, telephone immediately and offer an explanation.
• Meetings are to discuss issues, not to make decisions.
• Avoid exaggerated claims, as the French do not appreciate hyperbole.
Business Negotiation
• French business emphasizes courtesy and a fair degree of formality.
• Wait to be told where to sit.
• Maintain direct eye contact while speaking.
• Business is conducted slowly. You will have to be patient and not appear ruffled by the strict adherence to protocol.
• Avoid confrontational behaviour or high-pressure tactics. It can be counterproductive.
• The French will carefully analyze every detail of a proposal, regardless of how minute.
• Business is hierarchical. Decisions are generally made at the top of the company.
• The French are often impressed with good debating skills that demonstrate an intellectual grasp of the situation and all the ramifications.
• Never attempt to be overly friendly. The French generally compartmentalize their business and personal lives.
• Discussions may be heated and intense.
• High-pressure sales tactics should be avoided. The French are more receptive to a low-key, logical presentation that explains the advantages of a proposal in full.
• When an agreement is reached, the French may insist it be formalized in an extremely comprehensive, precisely worded contract.
Dress Etiquette
• Business dress is understated and stylish.
• Men should wear dark-coloured, conservative business suits for the initial meeting. How you dress later is largely dependent upon the personality of the company with which you are conducting business.
• Women should wear either business suits or elegant dresses in soft colours.
• The French like the finer things in life, so wear good quality accessories.