Nong Shim’s core competencies lie in the unique innovative technologies
for creating differentiated products and maintaining the kind of brand power
that boosted Shin Ramyeon, the spicy hot instant noodles, and Se Wu Kang,
the shrimp crackers, to the number one position in the Korean market. This
has been made possible through heavy investments in creating high-standard
automation production systems (see Table 1), research and development
(R&D), extensive sales networks and highly efficient logistics infrastructures.