In this approach we have identified, although implicitly, a supposition that
implementation problems will disappear if and when organizational members are
offered information and thereby understand the change and their role in the process.
Thus, communication is reduced to a tool for declaration and explanation of the
planned change, often with a focus on the “what, when, who, and how”, and as a way to
transport organizational member’s feedback of their attitudes and feelings. The realist
epistemology is dominant within this approach, researchers understand organizations
as rational systems and their goal is to increase the effectiveness of the planned change
processes.