In other words, these means of communication usually serve to inform a rather rarefied group of people. Noticeable is the comparative absence from the mix, for a variety of reasons, including language barrier (the general people can hardly read or understand English), lack of interest in, or capacity to comprehend, the material being disseminated, and dearth of access to the communication channels, is the most crucial component. The people the development efforts are intended to benefit. It is not that they are ignored.