Target Audience Description and Insights
Middle School youth who don't currently smoke or chew tobacco, although they may have experimented with it in the past. They are vulnerable, however , to using tobacco because they have family members and friends who smoker or chew .They know many of the many facts about the consequences of using tobacco. They've been exposed to them in health classes and may even have experienced the realty with family members who have smoking-related illnesses or who have died from smoking. The problem is, they don't believe it will happen to them. They don't really believe they will get addicted. There is much peer pressure to fit in by smoking. They also have heard that smoking is a great stress relief and is appealing to pass the time. Some think kids who smoke look older and cool.