Public Relations (PR) is about telling to the people, for the news and reputation, what you say and what others say about you. Every Organisation, no matter how large or small. Public relations is the discipline which looks after reputation, with aim of earning understand and support and in fluencing opinion and behaviour they come into contact with whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop and support thses organisations. It is the planned and sustained effort to establish and maintain goodwill and mutaul understanding between an organisation and its publics. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.