The following five qualities are some of the essential ones for a successful public relations practitioner and are not listed by their level of importance:
1. Intellectual curiosity: This quality depends a lot on your personality. You must have an urge to come up with new ideas, try new things and check out new ways of thinking.
2. Passion: You must be passionate about what you do. Passion is about loving public relations and being enthusiastic about new project, new ideas and accepting change.
3. Integrity, authenticity and transparency: It is important to be straight forward and honest.