lacked the budget or space to provide a continuous
supply of big-ticket thrill rides. Thus, management
tried to find alternatives to attract repeat customers.
It appeared that seasonal and special events were in a
better position to provide novelty to get repeat visits.
Enter Hong Kong Disneyland
Hong Kong Disneyland was the third Disneyland
to ever open outside of the United States. Disney's
arrival seemed to shake Ocean Park out of its slum-
ber and spurred it to action. Ocean Park now faced a
competitor that not only had•very deep pockets, but
also was legendary for its world-renowned innova-
tion, unparalleled service, and ruthless competitive-
ness. The dazzling commencement ceremony of Hong
Kong Disneyland had taken place on September 12,
2005. Pundits had begun speculating as to what the
"Disney effect" would be for Ocean Park. Several of
Disney's characters, like Mickey Mouse,McDonald Duck,
and Winnie the Pooh, were household name all over
the world, including in Hong Kong. With Disney's leg-
endary "Imagineering," the company was cranking
out amazing new animated characters that debuted in
movies, making them well-known by the time visitors
encountered them in the parks.
Hong Kong Disneyland was set up as a joint ven-
ture between the Walt Disney Company and the Hong
Kong SAR Government. Located on Lantau Island,
Disneyland could be reached in just 10 minutes from
the new airport and in just 30 minutes from down-
town Hong Kong. The Hong Kong Disneyland was
based on other Disneyland parks and was divided into
four parts, including Main Street USA, Fantasyland,
Adventureland, and Tomorrowland. Guests visiting a
Disneyland park could disengage from the real world
and enter into a fairytale kingdom and the world of
tomorrow, in a flavor of adventure. In addition, two
hotels were constructed to provide on-site lodging.
Hong Kong Disneyland's admission price was ini-
tially set at HK$295 during the week and HK$350 on
weekends and peak days (In February 2009, the price
on weekdays was adjusted to as the same as on spe-
cial days). This was acclaimed to be the least expen-
sive among the five Disney parks around the world.'
Moreover, the construction of a second amusement
park of Disneyland was scheduled to begin soon at
the same resort.
As Ocean Park had been undergoing renovation
programs that would increase over to 70 attractions
from the current 44, the expansion of Disneyland
would start soon. In July 2009, after two years of
lacked the budget or space to provide a continuous
supply of big-ticket thrill rides. Thus, management
tried to find alternatives to attract repeat customers.
It appeared that seasonal and special events were in a
better position to provide novelty to get repeat visits.
Enter Hong Kong Disneyland
Hong Kong Disneyland was the third Disneyland
to ever open outside of the United States. Disney's
arrival seemed to shake Ocean Park out of its slum-
ber and spurred it to action. Ocean Park now faced a
competitor that not only had•very deep pockets, but
also was legendary for its world-renowned innova-
tion, unparalleled service, and ruthless competitive-
ness. The dazzling commencement ceremony of Hong
Kong Disneyland had taken place on September 12,
2005. Pundits had begun speculating as to what the
"Disney effect" would be for Ocean Park. Several of
Disney's characters, like Mickey Mouse,McDonald Duck,
and Winnie the Pooh, were household name all over
the world, including in Hong Kong. With Disney's leg-
endary "Imagineering," the company was cranking
out amazing new animated characters that debuted in
movies, making them well-known by the time visitors
encountered them in the parks.
Hong Kong Disneyland was set up as a joint ven-
ture between the Walt Disney Company and the Hong
Kong SAR Government. Located on Lantau Island,
Disneyland could be reached in just 10 minutes from
the new airport and in just 30 minutes from down-
town Hong Kong. The Hong Kong Disneyland was
based on other Disneyland parks and was divided into
four parts, including Main Street USA, Fantasyland,
Adventureland, and Tomorrowland. Guests visiting a
Disneyland park could disengage from the real world
and enter into a fairytale kingdom and the world of
tomorrow, in a flavor of adventure. In addition, two
hotels were constructed to provide on-site lodging.
Hong Kong Disneyland's admission price was ini-
tially set at HK$295 during the week and HK$350 on
weekends and peak days (In February 2009, the price
on weekdays was adjusted to as the same as on spe-
cial days). This was acclaimed to be the least expen-
sive among the five Disney parks around the world.'
Moreover, the construction of a second amusement
park of Disneyland was scheduled to begin soon at
the same resort.
As Ocean Park had been undergoing renovation
programs that would increase over to 70 attractions
from the current 44, the expansion of Disneyland
would start soon. In July 2009, after two years of
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